Your privacy.
Short version: your information is used to run your membership, coordinate your care, and — only if you opt in — send you things worth reading. It is never sold.
What we collect
- Account & contact info — name, email, phone, shipping address, state of residence.
- Intake responses — your answers in the Liona Check and membership intake.
- Payment info — processed by our payment processor; Liona does not store full card numbers.
- Site data — cookies and analytics (pages visited, device, general location).
Health information
Your medical records — labs, visit notes, prescriptions — are created and maintained by the independent providers and pharmacies who treat you, under their own privacy obligations, including HIPAA where applicable. Liona receives only the information needed to coordinate your membership services. We do not sell or share your health information for advertising.
How we use information
- To operate your membership: scheduling, lab coordination, delivery updates, support.
- To communicate with you about your services.
- To send marketing you opted into — unsubscribe anytime.
- To improve the site and our services (aggregate analytics).
Who we share with
Only: the independent providers and pharmacies coordinating your care; service vendors under contract (payment processing, communications platform, analytics, shipping); and authorities where required by law. Never data brokers. Never sold.
Your choices
Access, correct, or delete your account information by emailing hi@tryliona.com. Opt out of marketing via any unsubscribe link, or STOP for texts. California residents: you may exercise rights under the CCPA/CPRA, including the right to know, delete, and correct; we do not sell or share personal information as defined by the CPRA.
Security & retention
We use industry-standard safeguards and retain information only as long as needed for your membership and legal obligations.
Contact
Privacy questions: hi@tryliona.com.
Liona is a membership that connects you with independent licensed providers and independent licensed pharmacies. Liona does not practice medicine or dispense medication. Prescriptions are issued only when medically appropriate, at the sole discretion of your provider. Compounded medications are not FDA-approved. Hormone therapy is not right for everyone. This site supports general wellbeing and is not medical advice.
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